Narrative Partners is a communications agency with extensive, high-quality experience in media strategy, public relations, corporate communications, online communications, reputation management, financial communications, litigation
PR, and crisis communications.
We have been active in the media world for over 25 years. As journalists, spokespersons, publishers, advertisers, entrepreneurs, and advisors. Driven, independent, curious, and always looking for the best way to assist our clients.
We don't like long meetings, thick reports, or endless presentations. We do like listening, asking questions, thinking along with you — and then taking action. We are results-oriented, with short lines of communication and clear agreements.
In every situation, we combine experience with a sharp, committed, and results-oriented approach. We quickly immerse ourselves in what is going on, both with the client and in the world outside, so that we can determine what is needed: strategy,
approach, content, network, and resources. Practical where possible, strategic where necessary.
Narrative Partners doesn’t echo the conversation, but provides advice that is tailored to the situation.
Narrative Partners develops communication strategies rooted in the reality of the organization: ambitions, reputation, and dilemmas. Effective communication starts with identity, actions, and context, not with the message. This requires strategic insight, substantive acuity, and asking sharp questions. We analyze the core of the organization and translate complex issues into clear lines and choices. This results in communication that provides direction, creates support, and has an impact, proven in a wide range of organizations and sectors.
Narrative Partners helps organizations strengthen and protect their reputation through analysis, positioning, and strategic choices. Reputation management requires consistent handling of stakeholder expectations, based on credible actions. We monitor relevant issues, identify interests and perceptions, and translate these into clear frameworks for governance and management. Not by following every sentiment, but by staying the course when interests clash or pressure increases. This creates trust that offers calm, predictability, and resilience, even under public pressure.
Reputational damage rarely arises from facts alone. In an environment dominated by opinions, a carefully built reputation can quickly come under pressure. Effective issue and crisis management therefore begins before a crisis occurs. Narrative Partners helps organizations prepare with risk analyses, crisis protocols, standard statements, and scenario and table-top exercises. In the event of an escalation, we provide support in setting up the crisis team, communication lines, stakeholder analysis, and formulating clear scenarios, narratives, and key messages. Calm, control, and direction are central.
Financial communication requires knowledge of markets, regulators, and financial institutions, as well as the perceptions and expectations that exist in the outside world. Narrative Partners combines this expertise with a strong network in the financial press and extensive experience in communications for private equity, banks, start-ups, family offices, and high net worth individuals. We translate complex financial issues into clear, credible communications that inspire confidence among the media, stakeholders, and markets.
You can win a legal case and still suffer reputational damage. Public perception plays an increasingly important role in conflicts, takeover battles, and disputes. Media attention not only influences perception, but can also indirectly affect the dynamics of a case. Careful communication with the press and stakeholders is therefore crucial. Narrative Partners supports clients with a communication strategy that aligns with the legal argument. We work closely with lawyers and specialized media law attorneys to act quickly and thoughtfully.
Investor relations revolves around managing expectations between companies and capital providers, based on transparency, consistency, and credibility. Narrative Partners supports organizations in structuring and refining their investor narrative, from positioning and core messages to timing and communications. We assist in communications with shareholders, analysts, and other financial stakeholders, even in sensitive situations. Not by overselling, but by clearly explaining where value is created, what risks are involved, and what choices are being made.
Anyone who wants to be visible in the media, or deliberately avoids it, needs to understand how editorial teams work and what real news value is. Narrative Partners understands journalistic logic, the importance of timing, and the sensitivities that come into play. We know which story has a chance of success, when, and with whom. With a strong media network and extensive experience, we act quickly and purposefully. When it comes to sensitive issues, we carefully prepare media contacts, guide the process, or, if desired, take over the spokesperson role.
Spokesperson duties require timing, judgment, and a keen sense of context. Narrative Partners supports organizations in speaking on their behalf in both routine and sensitive situations. We assist in formulating key messages, Q&As, and statements, and advise on attitude and timing toward the media and stakeholders. If necessary, we can temporarily take over the spokesperson role. We always keep an eye on the facts, interests, and reputation, with the aim of staying in control of the narrative, even when the pressure mounts.
Media training goes beyond simply rehearsing key messages or deflecting difficult questions. Narrative Partners prepares clients for media interactions by providing insight into the working methods, interests, and logic of newsrooms and journalists. This way, participants understand not only what they say, but also why and how they should say it. This leads to clear, compelling narratives in interviews, presentations, and other (public) appearances. The training sessions are conducted in Dutch and English, in small groups of up to three participants.
Narrative Partners writes texts that convince through sharpness, clarity, and credibility. Not based on routine, but tailored to the message, moment, and target audience. With a background in journalism, we know how tone, timing, and context come together. That requires more than just creativity: understanding the content and strategic insight are crucial. Whether it's an opinion piece, a crisis text, or content within a broader strategy, effective communication starts with understanding what you want to say and to whom.
Narrative Partners uses social media and proven marketing tools to effectively convey corporate messages. Always goal-oriented, with an eye for the target audience, timing, and positioning. This could be a targeted LinkedIn campaign, but also a substantive advertorial or a deliberately chosen partner channel. Not a means to an end, but always the question: which channel contributes to reach, understanding, and impact among the right target audience?
Targeted LinkedIn campaigns are effective when content, target audience, and timing are precisely aligned. Narrative Partners develops campaigns that focus not only on reach, but also on relevance and credibility. We define specific target audiences, formulate substantive messages, and choose formats that fit the context in which decision-makers operate. In this way, we use LinkedIn as a strategic channel to position viewpoints, showcase expertise, and spark conversations with the right professionals.
Team
Narrative Partners works with a small team and a large network based in Amsterdam and Lausanne for clients in the Netherlands and beyond. Meet our team.
Network
Because knowledge of the local media landscape is crucial, Narrative Partners works with a number of partner agencies in various European countries. Read more about this network here.
Job openings
We are always looking for smart, curious, and quirky people who can think sharply and write clearly. Click here if you want to work for us.
Contact
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